There is a big difference between excellent content and average content. Excellent content is well-written, accurate, and provides value to the reader. It is something that people will want to read and share with others. Average content, on the other hand, is often poorly written, inaccurate, and does not provide any real value to the reader. In most cases, people will not want to read it or share it with others. If you are looking to create successful content, it is important to understand the difference between these two types of writing. Let’s look at the differences in more detail!
Reputable Sources
When statistics and studies are mentioned, excellent content must provide links to the original source. This allows readers to check the validity of the claims made and to explore the data for themselves. In contrast, average content will often either not provide any source at all or will link to unreliable sources. Sadly, this gives readers the impression that the author does not care about the quality of their work.
Spelling and Grammar
These days, content must be free of spelling mistakes and grammatical errors if it is to be taken seriously. Excellent content will have been edited and proofread by a professional (or several professionals!) before being published. On the other hand, average content is often full of errors, which can be extremely off-putting for readers. When consumers see basic spelling errors, they often assume that the rest of the content is of a similarly poor standard. Suddenly, you lose credibility and authority.
Organization and Structure
Next, average content will be poorly organized and lack any real structure. This makes it very difficult for readers to follow, as they will often get lost or confused. Excellent content, on the other hand, is always well-organized and easy to follow because it has been planned out before being written, so each section flows smoothly into the next.
SEO
Of course, content needs to appeal to both humans and search engines if it is going to be successful. Average content will often stuff keywords in as much as possible, regardless of how this affects readability, in an attempt to rank higher in search engine results pages. Excellent content, however, uses keywords sparingly and only when they fit naturally into the text, which makes for a much better user experience and helps to avoid being penalized by search engines.
If you need help with optimizing content for SEO, speak to SEO experts in Pearl City because they will be able to help get your content seen by more people.
Backlinks
Although this isn’t something we can control ourselves, the quality of our content will have an impact on the number of backlinks we get. If other websites link to our content, it’s a sign to search engines that our content is high-quality and relevant. In time, this will help our website rank higher in search engine results pages.
Shareability
Lastly, another important factor that determines the quality of our content is how shareable it is. The more people who share our content, the more exposure we’ll get. And of course, the more exposure we get, the more traffic we’ll generate to our website. But how do we make our content more shareable?
- Write compelling headlines
- Use strong images and infographics
- Write in a clear, concise, and easy-to-read style
- Use social media to promote content
- Encourage readers to share content
By following these tips, we can ensure that our content is in the ‘excellent’ category rather than the ‘average’ category.